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A cease and desist letter is not "lawyering up" it's something you type or print on your own. It's simply a warning. Most people will take them seriously enough. If they are not delivering a real Amore 50 then that is plain and simple false advertising.
One thing I might recommend that definitely affects tons of businesses here that doesn't cost much but relies on the good will of local communities is yelp pages. If they have a yelp page people here can leave comments and reviews. Yelp is now known to make or break businesses in big cities. Grand Rapids is a big enough city with enough web savvy young'uns wanting to get into scootering that any scooter place that won't listen to a cease and desist letter would most definitely take notice of a bad yelp review.
The reason being a cease and desist letter doesn't hit them in the pocket book as immediately as a bad yelp review.
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